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The 10 Hottest Trends In The Web Design & Development Industry

If you are ready to make a mark on the web and your new or first ever website is in the pipeline, you would be visiting countless of websites in a month to get some inspiration. So what kind of impact does that leave on your view of a good website design?

Besides the W3C standards which are in fact constantly expanding and innovating, Dezine Geek too is seeing and experiencing new design and development trends being introduced to the masses.

Here is our selection of some show stopping and appealing web design trends which are making waves of popularity today.

1. Flat UI Designs Are IN

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Flat User Interface is what bringing web application and websites to life these days. It is a mix of fun and smooth colors coupled with total simplicity. Although Microsoft has been into Metro UI for a fairly long time, Apple introduced its Flat UI design first with iOS 7 and now in iOS 8 beta. 

We believe that Flat is going to stay and evolve into something more dynamic this year and the next too. Above image from Munch (Flat WP theme)  

2. Large Hero areas take over sliders

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Large hero areas have become a big trend of web design today. This term, which has been borrowed from the print media was previously the “intro area”, often having a small image or slider with very little text. Now they are running rampant in some of the best websites as big and bold and taking over the websites which used sliders.

Whether with a simple blurred photo in the background with text in the middle, or a more elaborated one with illustrations, large hero areas are attention grabbers and continuously becoming very creative. Consider Bryter’s larger hero area (image above) practice as an example.

3. More Focus On Responsiveness

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Although there has been quite some debate on responsive web design vs  mobile app and which one is the best, but responsiveness have now been around for fairly long. Strictly speaking, responsiveness has become a standard now, being the best and the most enriched alternative for making websites device friendly.

However, we believe that there is still room for growth in this sector, considering designers who are introducing new art to their responsive websites.

4. Videos Where There Used To Be Text

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You can only write so much before people realize that they can process the same information interactively in the form of a video and without reading.

This is because the video content is cheaper and easier to produce and surely we are going to see more of them, especially when it comes to showcasing your product or introducing it to the world.

Same goes for websites which opt for interactive videos as a background. Have a look at the media boom page (image above), there retro style background tells the story of their business. 

5. Minimalism Sidelines Fluff

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Besides Flat which hints towards minimalism without all the fancy colors, minimalistic and simple web design has been emerging already. One of the main reasons for minimalism is the huge emphasis that has been put on content and content only. 

Simply put, minimalism in web design is the future as people will not stay more than a minute to find something that has been hidden behind the fluff. (Above image from mecre)

6. Your Personal “Branded” Typography

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Fonts have been evolving for the past couple of years and they are available in a surplus amount. For example, consider Google Fonts, which offers hundreds of diverse fonts for free. However, now there is a trend setting among designers who are using more personal and “brandable” fonts for a change. 

“Brandable” fonts mean only one thing that the website which uses them is sending a message that they are independent and free from other’s opinions on how to run their business. (Above image absinthe font)

7. One-Page Scrolling/ Long Scrolling

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Why put content on different pages when it can be served from a single page? Single page website, the name it goes by now is “long-scrolling” or “one-page scrolling”. Its use has now evolved and lets visitors view all of your pages by vertically scrolling up or down. (Above image from an online health service infographic)

One-page scrolling can be taken as a trend which has made its comeback, or maybe it just never left. Anyways, One-page scrolling is showing signs of popularity in the web design community and we are constantly running into businesses which are taking full advantage of this trend.

8. Fixed Navigation & Social Media Themed Sites

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Think of the fixed navigation layout, as your Facebook wall, no matter how far below you scroll, the menu or in other words navigation sticks on top of the screen so that you can easily access your notifications, messages & profile etc.

This style of navigation bar is emerging quickly and there are a lot of creative uses for it as well. Fixed navigation is often dubbed as Social media themed websites and they tend to make the user experience seamless and more accessible. We will be seeing a lot of this advancement not just now, but in 2015 as well. (Above image from Virgin Racing)

9. Dumping The Sidebars

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 Now you don’t need to have a sidebar on every single page of your website, instead focus more on the full width content pages and incorporate widgets which scroll-out sidebars from the side of the page when needed.

Although you would need to do some coding in JavaScript, or jQuery, but this feature is still quite simple to implement and gives you more website space to utilize.

10. Parallax And The Other Similar Crazy, Cool Stuff

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Parallax websites take an interactive story telling approach to guide visitors through the site. This is generally done by making the background of the site move slower than the foreground as you scroll down. This renders an impressive visual effect which allows for countless creative applications for online storytelling.

Parallax websites are often categorized under one-page scrolling sites, but we have seen plenty of websites that present single parallax images keep the visitor engaged and scroll through the entire image. Here is an excellent example of a Parallax website www.boycoy.com. (Above image)

Plus, expect similar things to hit the web in the coming times, such as the use of HTML5 in animating different parts of a website (see ’’Tobi’s Story’s website”). The subtle scrolling timed in tune with animation is the cool stuff and it will continue to evolve in 2014 & 15.

At Dezine Geek, we closely follow the latest web design and development trends and we do not advise what we ourselves haven’t followed or implemented.

So if you have achieved the inspiration or the plan you needed, but say you need some assistance with its execution; feel free to contact us and we will help you with your website.