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12 Predictions About Web Design In 2015

The New Year’s Here, let’s just hope our new website does too in all its glory. We’ve had our design finalized, so as the Htmlization, and we are just waiting on our chief developer to pick up his pace. Developers, man! They’re all same and always over worked.

Actually, we’ve all been pretty busy and that’s one reckless excuse, but believe us when we say that- we are like one of those construction workers who would put a bucket below their own leaky ceiling because they just have so many homes to tend to!

But besides being busy, 2K14 was a great year and very happening- not only for us, but for the whole web design landscape. There came some very amazing practices with the code, new and improved design trends, exhilarating color and typography schemes, layout mashups and so much more. Among these spectacular innovations in the design industry, some held their ground and made history while some were fleeting.

So we waited to see if anything new pops up on the radar and decided to predict what design & development practices will continue to reign with staying power in 2015. This is what our today’s post is going to be about. So let’s get to it.

1. Responsive Web design Is An SOP

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Responsive technique which came out as an alternative to mobile specific sites and adaptive layout has solidified itself. Moreover, it has become a standard operating procedure in web development. So you need to have a really good reason for not being responsive. There may be some differences in the implementation of responsive technique, but over the period of three years no one has said, “Let’s Dump Responsive” rather, it is glorifying every day. Rest assured Responsive web design will be staying in power in 2015.

2. Can Responsiveness Be An Option, May be!

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About, responsiveness- Yes! It has become an integral part of web designing for a majority of business owners. But there is and will always be people who will choose other options –Like a mobile app or a different mobile specific website. Now these folks are not a minority and by no means are they under-privileged to get a responsive website. You can Google “popular websites that are not responsive” and find out that there are business tycoons not following the responsive trend.

There can be one too many reasons for not getting a responsive site like your business ideology, goals and target markets. We believe that in the year 2015 on one side where businesses will widely accept responsiveness as a standard, there will also be businesses that will choose other solutions. Because of the progress & availability of advance web analytics systems, businesses will be more vigilant to choose what solutions will suit their interest and goals.

3. Ghost Buttons Will Not Disapparate

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The minimalist design technique came with a lot of complementing features that gave it the look and feel for which it became popular.  Ghost buttons was one of them things and 2k14 saw it paring with almost anything to give amazing web appearances- like the subtle hover animations, large hero areas, large background images and videos. Considering this, we can say; look out for ghost buttons in 2015

4. Typography Will Rule

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When type-kits were expensive only the big guys had all the fun with beautiful fonts and typefaces. Startups with minimal budget, especially those with WordPress were left with little to no options when it came to typography. But not anymore because now, stuff that previously asked premium is becoming cheaper if not free. Google Fonts is one such blessing with a library of amazing fonts all for free. This means that designers now have more freedom to bring their skills to the table with a smaller budget.

This also enables WordPress theme designers to bring more typographic flexibility in their themes. With researches hinting that responsive or large & prominent text is the essence of a readable and engaging website, this makes stylish and type-centric designs attainable for every website owner out there.

5. Bigger Background Images & Videos As First Impressions

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Not only the text is getting bigger and prominent on the web, but images too. Large, beautiful images & videos used as backgrounds are becoming a staple of modern web designs. This is one of the simplest ways of a making your website stand out. This wonderful technique coupled with larger design style and philosophy is not at all gimmicky but elegant and powerful.

2015 will see, images and videos take center stage in amazing new ways. Not to forget responsive designing which will also sprout new ways for displaying dominant colors for backgrounds and optimizing these images for minimum load on servers. 

6. Scrolling Will Take Over Clicking

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As the Mobile web continues to grow and revolutionize the web design towards a more enjoyable mobile experience, clicking will be subsided by scrolling. This is definitely easier to do, intuitive and reduces load time. Furthermore, scrolling enables a dynamic interaction between the user and website.

Perhaps, the most impressive trend that appeared in 2k14 was the concoction of long scrolling with parallax- commonly known as parallax scrolling animation. With tech giants like Apple & Google adopting parallax scrolling animation, we are sure 2015 will see more of this trend.

7. Card Design Will Get Better

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Card design, although not new, but has proven to be a fantastic option when you want to keep things modular. If there is a lot of information or content to display, card design helps to keep things crisp avoiding a sloppy or disorganized look. It not only enables visitors to browse a lot of general data, but prompts them to dig more.

Simply put, Card design is versatile and clean which is exactly what the web needs. So expect to see more of it throughout 2015.

8. Flat Design Will Grow & Improvise

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After emerging in the industry and taken in different and amazing directions, such as Microsoft’s UI language, Apple’s new aesthetic approach and Google’s Material Design – the flat design trend is in full bloom. It has achieved a lot of momentum in the past year and shows great promise to grow big in 2015. 

While some argue that flat design has issues in terms of user interfaces, but the general consensus agrees that it’s a favorable and modern technique for web design. This is because flat design counters the way we consume content served on web pages through minimalist principles and makes websites lean, fast, content oriented and clutter free. This allows visitors to interact more with the web site without any distractions.

9. Parallax And Microinteractions Will Stay

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As mentioned above parallax is considered as the most impressive trend in 2014. The majority of sites is adopting parallax and coupling it with other techniques to give out highly dynamic impressions and storytelling experiences. One of such coupling with parallax like parallax scrolling is, parallax with Microinteractions.

Microinteractions are contained moments or experiences that come with a product such as modules or extensions. These revolve around a single use case, but give a playful experience to the visitors and promote engagement. We have seen plenty of WordPress plugins that use amusing Microinteractions to promote users to sign up, subscribe and provide general info. With parallax, Microinteractions take user engagement to a whole new level. The advance storytelling theme of parallax just fits great with modules with Microinteractions and I’d love to see more WordPress theme and plugin developers to start thinking in this vein.

In 2015, we can expect to see more designers integrating these elements into their designs.

10. Interactive Storytelling Has A New Meaning

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Unlike normal assumptions, Storytelling in web design doesn’t mean that each page of your website has to tell a fairy tale, yarn or a bit of fiction. This is not what interactive story or narrative is all about. What it really means is that you turn the concepts that drive your brand, its elegance, creativity etc , and everything from your design, to the font you choose to the content and each tiny detail as narrative tools. With them you can tell stories that embody your goals and values and show them in action.

Now this is where most business owners get stuck, to try to work out what their story is, and how to tell it. However, some companies have found a way to do so- for instance, take a look at the Tesla Motors Website.

With more online solutions coming forward to help you showcase your story on the web, Storytelling, from a unique approach will become a traditional aspect of web designing in 2015. Here are two of such solutions you can use 1. Aesop Story Engine, 2.  Readz.

11. User Experience To Become More Personalized

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Using cookies to display the most relevant content to the user is not a new approach. But just as some practices, previously known as spammy (such as the popup) have made a revolutionized return – this technique too has come back with best practices in place.

To name a few giants in the practice are Netflix, which uses it to remember what you recently watched, so does YouTube. I am thinking editorial sites just like eCommerce can use the same technique for return visitors and display a “recently read” sidebar widget and provide quick access to the articles they have liked or commented on – Or perhaps showing them new updates relevant to the recently read/seen items. Anyways, we’ll see more technical uses of this technique in the coming months.

12. Webgraphics To Become An Integral Part Of Web Design

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Providing quick-to-grip information through visuals, which is both interesting & engaging was the main reason for the popularity infographics. They offered an easy way for large amount of information to be conveyed and digested. Much like infographics, a new trend has emerged; Webgraphics!

They convey loads of information through visuals, but unlike infographics, allow the users to physically interact with the information. They are more appealing and have a significantly higher degree of user retention. Consider seeing this webgraphics(above image) as an example.
We believe that more clients will demand Webgraphics as a part of their web design. In 2015 you can expect Webgraphics to rise in popularity and perform as an integral component of modern web design.

  • Hi there,
    Great post. No doubt, every trend is good, but scrolling and parallax design are awesome. These designs are great and will engage people for more time on a website.

    Thanks for sharing your professional experience.