The mobile web, which is accountable for more than 60 percent of search queries from all over the world, is the future of internet. With smart phones, People today get whatever they need from the internet on the go. This is the reason more businesses today are transitioning from a desktop only web presence to a more appealing and profitable; mobile web presence.
In DezineGeek’s previous post we discussed the easiest way you can make a mobile web presence. We compared the two main contenders of the mobile friendly web designs i.e. adaptive layout & responsive web design and discussed how the latter is far more superior to adaptive in-terms of functionality & UI. Here is our narrative on responsive v’s adaptive.
A responsive web design means that the website’s pages reformat themselves according to the screen size on which they are displayed.
But when it comes to SEO, can a responsive web design beat any other mobile web solution. The answer is YES! Let’s see how responsive web design works wonders for your SEO and is also the choicest web layout by Google.
“Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”
Google Loves Responsive Websites
Since google is The Search Engine you will focus on with your SEO campaign, then it’s wise to know what Google prefers among websites to choose for its SERPs. And Google Recommends that Responsive web design is the ideal solutions to use for web visitors coming from any channel. Furthermore, Google also favors mobile optimized websites more when displaying searches made on a mobile device.
One URL, One Website
Some webmasters debate on choosing between a mobile specific website and a responsive website. They are concerned that while avoiding retrofitting, mobile specific websites provide two separate URLs for a same website. On the other hand, a Responsive Website which has a lot of content ideally provides a single URL, but requires long scrolling on a small screen.
In SEO perspective DezineGeek believes that it’s easier to work on websites that have single URLs pointing to home page. having more than one URL pointing to a single website, which is the case with mobile specific website, requires you to put equal effort in getting the SE authority for all the URLs.
Rearding long scrolling, DezineGeek suggests that having a mobile first strategy while making a responsive website is the way around to this problem. This is where you design a website for smartphones up to devices with larger screens. Here is our take on mobile first strategy.
Responsive Websites Have Less Bounce Rate
If you have a desktop only website which is sitting pretty well in search results, you are still prone to get a high bounce rate from mobile and tablet visitors. Since you haven’t paid any particular attention in improving your visibility to mobile visitors, they will find it hard to browse your website on their small screens. The high bounce rate can become a big problem for your SERPs, Google will interpret this as a sign that your website isn’t offering relevant content which will result in you having a drop in rankings. A high bounce rate may also become a problem for websites that have mobile apps, or mobile specific websites with thin or stripped down content.
A professionally made responsive website will combat this issue by providing all the same content of a desktop in a dynamic and functional way. Without compromising anything, yet reformatting the pages for a screen size in an engaging way- responsive design ensures that the visitors find the information they are looking for and thus, keeps them on the page.
Enhanced User Experience
A user-friendly website keeps the visitors engaged. It makes it easier for them to find, understand and share the content. Above all other solutions, a responsive design is made with an emphasis on designing for users. If your visitors are using a tablet or smartphone, they will be able to view all the content as easily as a desktop user. This also encourages greater sharing of your content. Say you find something on a website that you want to share with a friend who will view it on their phone. If this website is responsive and has an exceptional design, the content will work just as well on their screen as on yours.
A great user experience is also a big ranking factor. This is also the reason why Google is encouraging developers to embrace responsive web design.
Responsive Website Loads Fast
Google prefers websites, especially mobile pages to load in one second or less. Hence, a slow website is as good as no website. Now considering that an average mobile page load speed today is over 7 seconds, you need to do better than that. This lapse in page load is due to media queries which redirect users coming from small screens to different URLs. Unlike mobile version pages or adaptive layout, a responsive website design does not redirect users to different URLs. There is just one URL; a smart and only one version of a website that adapts to any device it is being displayed. This significantly reduces the load time of your website.
Now it isn’t exactly shown how much direct impact a slow loading page has on rankings, but google is stressing its importance due to its impact on user experience- and we all know that whatever is good for user experience, is good for Google!
Improves Mobile SERPs
In addition to Google’s Recommendation to adopt responsive web design for mobile, it also agrees to rank websites optimized for mobile higher in mobile search results.
Furthermore, with analysts hinting that mobile search would overtake desktop search in 2015, it’s a good idea to get an edge over your competition by making a responsive website now.
Offers Stronger Link Building
Unlike the mobile version or desktop version of a site, responsive design offers a single URL that works on all devices. Previously when we had separate URLs for a mobile site and Desktop site, it was not possible to get them to rank well at the same time in respective search engines. This was because the links to a mobile site were canonicalized to their desktop counterparts.
Now with responsive design, the effort you pull to make a URL rank higher in desktop searches will pay in mobile searches as well. With this there is also no dilution in page rank, rather your link building profile becomes stronger for both desktop and mobile at the same time.
After exploding into the Scene in early 2012, responsive web design has become remarkably different from previous solutions that served to display to the mobile audience. A responsive design does so exceptionally well and without sacrificing anything, rather benefits businesses with increased visibility, usability and performance. This is truly a solution for modern websites that want to appeal to modern users; users who usually navigate the internet using a mobile or tablet, but still want their desktop experience to be incredibly smooth.
Go Responsive to make the most of Mobile and Tablet Traffic- Contact DezineGeek for a Responsive Design.