Having an ecommerce website is a very competitive business because your rivals are just a click away. Hence if a customer doesn’t like the way your ecommerce website feels like, he or she will simply go & buy the products from your rival’s website.

In the World of ecommerce, it doesn’t matter if your prices are cheap, or your products totally from off the planet- If your customers are always confused while navigating your website, they are unlikely to reach your pre-set targets i.e.,  See the “Thank- you-for-Buying-from-us” Page !

If you want to make your ecommerce website gain more attention from your customers, it is imperative that you make sure your website’s functionality is great and it is very customer friendly. Such parameters also known as User Experience (UX) can only be achieved when you don’t only have a commendable ecommerce website design but also its seamless development. This is the foremost responsibility of your ecommerce website development and designing team.

Regardless of how you take charge on your ecommerce website developers, here are some tips from ecommerce website design & development perspective that will let you have a more user-friendly website as well as make the buying process as easy and quick as possible.

1. Categorize Your Inventory

Online businesses that categorize their Products and service and make them easy to find reap rewards in not one, but two ways: Online customers covert more and you experience greater overall satisfaction for your ecommerce website. You should think like a customer and consider offering your products that make logical sense together. For example; try up selling and  cross selling opportunities- if you sell paintings and frames, figure out a way to showcase frames that would best complement the paintings as well. For a line of products that have varied prices, display you products in a way that progression from least expensive to the most expensive is shown.

In this way, customers are more likely to purchase expensive items if they are presented as options. 

2.  Integrate Search Function

Make your ecommerce website developers integrate the Search functionality “Big & Bold” on your website. In this way, customers would know for sure that they can explore and Search your catalog for their desired item- and it would make their shopping experience more satisfying than frustrating.

This step is highly recommended for Ecommerce websites that sell a wide variety of items. Furthermore, if the search functionality on your website is added with category refinement, it would allow buyers to find their required items even more quickly.

3. Keep It Simple

It has been observed that overly complicated navigation and too many pages are biggest reasons for customers to not complete the online buyout process or abandon the shopping cart.  Successful Ecommerce websites always have a simplified checkout process with very little pages in between. Also, try displaying clear pricing, shipping information, return policies and access to customer service up front. Putting the phone number of your physical store in a visible place is also a good idea.

Experts suggest that customers feel more confident while shopping online when they know that you are just a phone call away if they have any problem.

4. Incorporate Breadcrumb Navigation

While placing orders, customers would want to know where they stand in the whole purchasing process and how many more steps have to go. Without the breadcrumb navigation functionality, online customers can easily become bored to think that your checkout process takes forever and they may abandon their purchase even if they are halfway through.

Moreover, breadcrumb navigation also allows customers to easily go back and forth the checkout procedures and edit any mistake, rather than start over from step 1.

5. Modify Sign-Up Buttons & Call To Actions

Try to avoid lengthy signup forms that would take ages for a customer to actually register to your ecommerce website. In fact, for just registration, you simply don’t need the address, phone numbers and work history of a customer. A single email address and password should suffice the need of registration. This being said, never underestimate the power of Call to Action buttons as they extremely help in improving your ecommerce website’s usability and building higher conversions.

Try to make your ecommerce website designers consider what button size, font, color and positioning would make your Call to action or sign-up button stand out from your website’s background.

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There you have it! Some easy tweaks that can make your ecommerce website increasingly friendly with great user experience. However, our job here in not done!! Stay tuned for 5 more tips to turn up the user experience of an ecommerce website. 

Read Part 2 of 5 Simple Tips to Turn Your Ecommerce Website Efficient & Friendly