In our previous post for ecommerce websites we narrated some easy tweaks that can literally give a face lift to your website towards better UX and increased revenue.
As part 2 to our old post, here are a few more tips to freshen up the feel of your ecommercewebsite.
1. Allow buying without the need to register
As mentioned previously, one thing that online shoppers hate the most is being bored by tedious sign-up processes and lengthy forms before they actually make a purchase. Evangelize your ecommerce website developers to make your purchase forms to the point and as miniature as possible.
Also Consider, what if you allow a guest user to checkout products first and then afterwards ask them if they want to sign up, to make their next purchase a lot easier. This method has been known to increase the sales of an ecommerce website by 50 percent.
2. Picturize more & go easy on the text
Remember, as the saying goes “a picture is worth a thousand words”, you need to implement this in your ecommerce website as well. So use photos and Infographics for your products and go easy on the text. (This is one important point to note for your ecommerce website designer).
Some user experience studies suggest that online customers read less, they scan more. As its 25% harder to read stuff on the web due to varied reasons, incorporate the following guidelines for optimum user experience.
- Headlines should be of maximum 8 words.
- Limit to 9-12 words per line (as people don’t like to read across the entire screen).
- Keep your sentences short with max 15-20 words.
- Keep summaries under 30 words and paragraphs to 40-60 words.
In this way you will be able to produce compelling product description alongside your inventory.
3. Suggest related Items
Image credits Reebok
Have you seen the way Amazon.com suggests a buyer items like batteries, peripheral products and accessories if he/she is buying a laptop? This is what your ecommerce website should take on too.
Suggesting related items helps customers save time and also allows you to increase customer retention and revenue from your ecommerce website.
4. Make payment processing easy & secure
Whether you employ a Merchant Account, PayPal Account or Cash on Delivery payment system, your customers need to know that your online business is a reputable site and its features will not only protect their assets but also their privacy.
As No ecommerce website is complete, without a proper content management and credential security system, you can build up customer trust by getting a trust certificate like Hacker safe or VeriSign and an updated SSL certificate.
5. Market your website to the World
Now that you have efficiently built an ecommerce website, you next most important job is to make effort to promote & market your web store. New customers wouldn’t just come if you wait around in a new website, you would have to start online marketing campaigns, increase your reach, thwart competition, keep in touch with existing customer and engage them through news feeds, promotions and newsletter, Exchange links from website’s that complement yours and optimize your website’s content on various search engines.