Tag Archives: responsive web design

12 Predictions About Web Design In 2015

The New Year’s Here, let’s just hope our new website does too in all its glory. We’ve had our design finalized, so as the Htmlization, and we are just waiting on our chief developer to pick up his pace. Developers, man! They’re all same and always over worked.

Actually, we’ve all been pretty busy and that’s one reckless excuse, but believe us when we say that- we are like one of those construction workers who would put a bucket below their own leaky ceiling because they just have so many homes to tend to!

But besides being busy, 2K14 was a great year and very happening- not only for us, but for the whole web design landscape. There came some very amazing practices with the code, new and improved design trends, exhilarating color and typography schemes, layout mashups and so much more. Among these spectacular innovations in the design industry, some held their ground and made history while some were fleeting.

So we waited to see if anything new pops up on the radar and decided to predict what design & development practices will continue to reign with staying power in 2015. This is what our today’s post is going to be about. So let’s get to it.

1. Responsive Web design Is An SOP

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Responsive technique which came out as an alternative to mobile specific sites and adaptive layout has solidified itself. Moreover, it has become a standard operating procedure in web development. So you need to have a really good reason for not being responsive. There may be some differences in the implementation of responsive technique, but over the period of three years no one has said, “Let’s Dump Responsive” rather, it is glorifying every day. Rest assured Responsive web design will be staying in power in 2015.

2. Can Responsiveness Be An Option, May be!

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About, responsiveness- Yes! It has become an integral part of web designing for a majority of business owners. But there is and will always be people who will choose other options –Like a mobile app or a different mobile specific website. Now these folks are not a minority and by no means are they under-privileged to get a responsive website. You can Google “popular websites that are not responsive” and find out that there are business tycoons not following the responsive trend.

There can be one too many reasons for not getting a responsive site like your business ideology, goals and target markets. We believe that in the year 2015 on one side where businesses will widely accept responsiveness as a standard, there will also be businesses that will choose other solutions. Because of the progress & availability of advance web analytics systems, businesses will be more vigilant to choose what solutions will suit their interest and goals.

3. Ghost Buttons Will Not Disapparate

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The minimalist design technique came with a lot of complementing features that gave it the look and feel for which it became popular.  Ghost buttons was one of them things and 2k14 saw it paring with almost anything to give amazing web appearances- like the subtle hover animations, large hero areas, large background images and videos. Considering this, we can say; look out for ghost buttons in 2015

4. Typography Will Rule

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When type-kits were expensive only the big guys had all the fun with beautiful fonts and typefaces. Startups with minimal budget, especially those with WordPress were left with little to no options when it came to typography. But not anymore because now, stuff that previously asked premium is becoming cheaper if not free. Google Fonts is one such blessing with a library of amazing fonts all for free. This means that designers now have more freedom to bring their skills to the table with a smaller budget.

This also enables WordPress theme designers to bring more typographic flexibility in their themes. With researches hinting that responsive or large & prominent text is the essence of a readable and engaging website, this makes stylish and type-centric designs attainable for every website owner out there.

5. Bigger Background Images & Videos As First Impressions

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Not only the text is getting bigger and prominent on the web, but images too. Large, beautiful images & videos used as backgrounds are becoming a staple of modern web designs. This is one of the simplest ways of a making your website stand out. This wonderful technique coupled with larger design style and philosophy is not at all gimmicky but elegant and powerful.

2015 will see, images and videos take center stage in amazing new ways. Not to forget responsive designing which will also sprout new ways for displaying dominant colors for backgrounds and optimizing these images for minimum load on servers. 

6. Scrolling Will Take Over Clicking

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As the Mobile web continues to grow and revolutionize the web design towards a more enjoyable mobile experience, clicking will be subsided by scrolling. This is definitely easier to do, intuitive and reduces load time. Furthermore, scrolling enables a dynamic interaction between the user and website.

Perhaps, the most impressive trend that appeared in 2k14 was the concoction of long scrolling with parallax- commonly known as parallax scrolling animation. With tech giants like Apple & Google adopting parallax scrolling animation, we are sure 2015 will see more of this trend.

7. Card Design Will Get Better

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Card design, although not new, but has proven to be a fantastic option when you want to keep things modular. If there is a lot of information or content to display, card design helps to keep things crisp avoiding a sloppy or disorganized look. It not only enables visitors to browse a lot of general data, but prompts them to dig more.

Simply put, Card design is versatile and clean which is exactly what the web needs. So expect to see more of it throughout 2015.

8. Flat Design Will Grow & Improvise

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After emerging in the industry and taken in different and amazing directions, such as Microsoft’s UI language, Apple’s new aesthetic approach and Google’s Material Design – the flat design trend is in full bloom. It has achieved a lot of momentum in the past year and shows great promise to grow big in 2015. 

While some argue that flat design has issues in terms of user interfaces, but the general consensus agrees that it’s a favorable and modern technique for web design. This is because flat design counters the way we consume content served on web pages through minimalist principles and makes websites lean, fast, content oriented and clutter free. This allows visitors to interact more with the web site without any distractions.

9. Parallax And Microinteractions Will Stay

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As mentioned above parallax is considered as the most impressive trend in 2014. The majority of sites is adopting parallax and coupling it with other techniques to give out highly dynamic impressions and storytelling experiences. One of such coupling with parallax like parallax scrolling is, parallax with Microinteractions.

Microinteractions are contained moments or experiences that come with a product such as modules or extensions. These revolve around a single use case, but give a playful experience to the visitors and promote engagement. We have seen plenty of WordPress plugins that use amusing Microinteractions to promote users to sign up, subscribe and provide general info. With parallax, Microinteractions take user engagement to a whole new level. The advance storytelling theme of parallax just fits great with modules with Microinteractions and I’d love to see more WordPress theme and plugin developers to start thinking in this vein.

In 2015, we can expect to see more designers integrating these elements into their designs.

10. Interactive Storytelling Has A New Meaning

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Unlike normal assumptions, Storytelling in web design doesn’t mean that each page of your website has to tell a fairy tale, yarn or a bit of fiction. This is not what interactive story or narrative is all about. What it really means is that you turn the concepts that drive your brand, its elegance, creativity etc , and everything from your design, to the font you choose to the content and each tiny detail as narrative tools. With them you can tell stories that embody your goals and values and show them in action.

Now this is where most business owners get stuck, to try to work out what their story is, and how to tell it. However, some companies have found a way to do so- for instance, take a look at the Tesla Motors Website.

With more online solutions coming forward to help you showcase your story on the web, Storytelling, from a unique approach will become a traditional aspect of web designing in 2015. Here are two of such solutions you can use 1. Aesop Story Engine, 2.  Readz.

11. User Experience To Become More Personalized

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Using cookies to display the most relevant content to the user is not a new approach. But just as some practices, previously known as spammy (such as the popup) have made a revolutionized return – this technique too has come back with best practices in place.

To name a few giants in the practice are Netflix, which uses it to remember what you recently watched, so does YouTube. I am thinking editorial sites just like eCommerce can use the same technique for return visitors and display a “recently read” sidebar widget and provide quick access to the articles they have liked or commented on – Or perhaps showing them new updates relevant to the recently read/seen items. Anyways, we’ll see more technical uses of this technique in the coming months.

12. Webgraphics To Become An Integral Part Of Web Design

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Providing quick-to-grip information through visuals, which is both interesting & engaging was the main reason for the popularity infographics. They offered an easy way for large amount of information to be conveyed and digested. Much like infographics, a new trend has emerged; Webgraphics!

They convey loads of information through visuals, but unlike infographics, allow the users to physically interact with the information. They are more appealing and have a significantly higher degree of user retention. Consider seeing this webgraphics(above image) as an example.
We believe that more clients will demand Webgraphics as a part of their web design. In 2015 you can expect Webgraphics to rise in popularity and perform as an integral component of modern web design.

7 Reasons Why A Responsive Website Wins In SEO

The mobile web, which is accountable for more than 60 percent of search queries from all over the world, is the future of internet. With smart phones, People today get whatever they need from the internet on the go. This is the reason more businesses today are transitioning from a desktop only web presence to a more appealing and profitable; mobile web presence.

In DezineGeek’s previous post we discussed the easiest way you can make a mobile web presence. We compared the two main contenders of the mobile friendly web designs i.e. adaptive layout & responsive web design and discussed how the latter is far more superior to adaptive in-terms of functionality & UI. Here is our narrative on responsive v’s adaptive.

A responsive web design means that the website’s pages reformat themselves according to the screen size on which they are displayed.

But when it comes to SEO, can a responsive web design beat any other mobile web solution. The answer is YES! Let’s see how responsive web design works wonders for your SEO and is also the choicest web layout by Google.

“Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

Google Loves Responsive Websites

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Since google is The Search Engine you will focus on with your SEO campaign, then it’s wise to know what Google prefers among websites to choose for its SERPs. And Google Recommends that Responsive web design is the ideal solutions to use for web visitors coming from any channel. Furthermore, Google also favors mobile optimized websites more when displaying searches made on a mobile device.

One URL, One Website

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Some webmasters debate on choosing between a mobile specific website and a responsive website. They are concerned that while avoiding retrofitting, mobile specific websites provide two separate URLs for a same website. On the other hand, a Responsive Website which has a lot of content ideally provides a single URL, but requires long scrolling on a small screen.

In SEO perspective DezineGeek believes that it’s easier to work on websites that have single URLs pointing to home page. having more than one URL pointing to a single website, which is the case with mobile specific website, requires you to put equal effort in getting the SE authority for all the URLs.

Rearding long scrolling, DezineGeek suggests that having a mobile first strategy while making a responsive website is the way around to this problem. This is where you design a website for smartphones up to devices with larger screens. Here is our take on mobile first strategy.

Responsive Websites Have Less Bounce Rate

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If you have a desktop only website which is sitting pretty well in search results, you are still prone to get a high bounce rate from mobile and tablet visitors. Since you haven’t paid any particular attention in improving your visibility to mobile visitors, they will find it hard to browse your website on their small screens.  The high bounce rate can become a big problem for your SERPs, Google will interpret this as a sign that your website isn’t offering relevant content which will result in you having a drop in rankings. A high bounce rate may also become a problem for websites that have mobile apps, or mobile specific websites with thin or stripped down content.

A professionally made responsive website will combat this issue by providing all the same content of a desktop in a dynamic and functional way. Without compromising anything, yet reformatting the pages for a screen size in an engaging way- responsive design ensures that the visitors find the information they are looking for and thus, keeps them on the page.

Enhanced User Experience

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A user-friendly website keeps the visitors engaged. It makes it easier for them to find, understand and share the content. Above all other solutions, a responsive design is made with an emphasis on designing for users. If your visitors are using a tablet or smartphone, they will be able to view all the content as easily as a desktop user. This also encourages greater sharing of your content. Say you find something on a website that you want to share with a friend who will view it on their phone. If this website is responsive and has an exceptional design, the content will work just as well on their screen as on yours.

A great user experience is also a big ranking factor. This is also the reason why Google is encouraging developers to embrace responsive web design.

Responsive Website Loads Fast

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Google prefers websites, especially mobile pages to load in one second or less. Hence, a slow website is as good as no website. Now considering that an average mobile page load speed today is over 7 seconds, you need to do better than that. This lapse in page load is due to media queries which redirect users coming from small screens to different URLs. Unlike mobile version pages or adaptive layout, a responsive website design does not redirect users to different URLs. There is just one URL; a smart and only one version of a website that adapts to any device it is being displayed. This significantly reduces the load time of your website.

Now it isn’t exactly shown how much direct impact a slow loading page has on rankings, but google is stressing its importance due to its impact on user experience- and we all know that whatever is good for user experience, is good for Google!

Improves Mobile SERPs

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In addition to Google’s Recommendation to adopt responsive web design for mobile, it also agrees to rank websites optimized for mobile higher in mobile search results.

Furthermore, with analysts hinting that mobile search would overtake desktop search in 2015, it’s a good idea to get an edge over your competition by making a responsive website now.      

Offers Stronger Link Building

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Unlike the mobile version or desktop version of a site, responsive design offers a single URL that works on all devices. Previously when we had separate URLs for a mobile site and Desktop site, it was not possible to get them to rank well at the same time in respective search engines. This was because the links to a mobile site were canonicalized to their desktop counterparts.    

Now with responsive design, the effort you pull to make a URL rank higher in desktop searches will pay in mobile searches as well. With this there is also no dilution in page rank, rather your link building profile becomes stronger for both desktop and mobile at the same time.

Bottom-line

After exploding into the Scene in early 2012, responsive web design has become remarkably different from previous solutions that served to display to the mobile audience. A responsive design does so exceptionally well and without sacrificing anything, rather benefits businesses with increased visibility, usability and performance. This is truly a solution for modern websites that want to appeal to modern users; users who usually navigate the internet using a mobile or tablet, but still want their desktop experience to be incredibly smooth.

Go Responsive to make the most of Mobile and Tablet Traffic- Contact DezineGeek for a Responsive Design.

Responsive Web Design Vs Adaptive layout, Which One Rocks?

The Mobile web has been revolutionized with smartphones, and tablets with their growing popularity are throwing another wrench in to the gears. Considering this, a website of today must perform parallel and with great efficiency on a low resolution smartphone, a medium resolution tablet or a high resolution desktop or laptop.

This is what a responsive or an adaptive web design offers. Both are basically processes that make a website work efficiently on very small screens, very large screens and at any resolution without sacrificing the User interface or experience.

Over the last few years, the design industry has collectively developed a list of common practices for making websites for the mobile web. Many of these practices involve retrofitting websites to perform on high resolution and down to the lower sizes. While some focus on smartphones first and then work up to the larger viewports, scaling the content as needed.  These practices can be categorized as either a responsive web design or an adaptive layout. Starting with the Adaptive layout, lets briefly discuss what these two are and how do they perform.

What Is Adaptive Layout Design?

Before responsive web design went big, adaptive techniques and layout dominated the industry. Although it’s easier to transition a normal website into adaptive layout, but they require more work if you are making a website in adaptive from ground up- even more than a responsive website. This is also the reason why most people choose this route while retrofitting an existing website to make it mobile friendly.

Designing In Adaptive

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Before responsive or adaptive web design became a thing, you simply designed a single layout and developed it. However, in Adaptive layout you design for multiple viewports and then go for development. It’s generally easier to begin designing at low resolution view ports and work your way up.  But if you go reverse, meaning if you start with high-resolution and go down towards low, things can end up a little cluttered. The number of viewports you choose to design for is entirely up to you and the developer, but it’s also sensible if you first formulate a strategy based on where you are getting your visitors from and then decide from those view ports.

Developing In Adaptive

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Developing in adaptive layout is similar to developing a traditional website. You will begin developing the site at low resolution for mobile viewport then you will use media queries to expand the layout for higher resolution viewports.

Keep in mind that the adaptive layout jumps if you decide to test it just by resizing your browser window. This is because you are only targeting multiple common viewpoint resolutions and not all the independent common viewports-which is also much more of a hassle if not required.

What Is Responsive Web Design?

As of today, responsive web design and development is a catch all term and the most commonly used approach for making a website to work on all resolutions. This is because in responsive web design there is technically less work and maintenance as you only have one layout. It can also be more customized for a website, and this is the key feature. Responsive web design also includes fluid layouts which are amplified by media queries at either low or very high resolutions. 

Designing In Responsive

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Adaptive design lets you have a simple guide to follow while responsive design isn’t so simple. Many designers argue that designing in the browser is the best way to go about responsive. Some even suggest designing & developing at the same time. As in responsive you have to take all the viewports into consideration, there is more work involved on the design side. It is also an ideal practice to keep the viewports in mind, but not the design of any particular one. We also suggest that you should try to work on a middle ground by focusing on mid resolution and keeping in mind that the layout should be adjusted for lower & higher resolution later.

You would also need to keep in mind your existing user analytics and devise a design strategy in according to that.

Developing In Responsive

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This is where the real fun begins. Once you have designed the layout of your website, you will use the media queries to make it responsive. However, here you will not be defining set viewports; instead you will manually resize your browser until you see breakage. This is when you will set your breakpoint width and add a media query to fix design breakage and continue. The ideal way of doing is from a high resolution device so that you can see and test all viewports. Once you have worked for both low and high resolution, move on to final testing.

Responsive Vs Adaptive

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If the agenda is to perform exceptionally well on all the devices and screen resolutions, then Responsive web design and development is by far the best choice to make. But in some cases especially for complex web apps an adaptive layout can serve visitors better. That being said, there are some businesses that choose the concoction of both the solutions while inclining majorly towards responsive web design. This is because the idea is to have a rock solid display and experience across all mediums which is made relatively possible and budget friendly due to the technologically advanced responsive layout. Plus, most of successful startups of today, suggest that their key to convert on all the platforms is because of a well styled responsive website design and creativity which transforms the experience even more.

It is also worth mentioning that if you still have audience in IE6-8 and you are having problems serving there, you can make things work with polyfill CSS3 Media Queries. If you need inspiration regarding adaptive or responsive designs, you may want to have a look at Mediaqueri.es.

Need a website that looks great and brings customers from all screen sizes, Contact us for a responsive web design. Quotations starting from $400.