Tag Archives: responsive website design

7 Reasons Why A Responsive Website Wins In SEO

The mobile web, which is accountable for more than 60 percent of search queries from all over the world, is the future of internet. With smart phones, People today get whatever they need from the internet on the go. This is the reason more businesses today are transitioning from a desktop only web presence to a more appealing and profitable; mobile web presence.

In DezineGeek’s previous post we discussed the easiest way you can make a mobile web presence. We compared the two main contenders of the mobile friendly web designs i.e. adaptive layout & responsive web design and discussed how the latter is far more superior to adaptive in-terms of functionality & UI. Here is our narrative on responsive v’s adaptive.

A responsive web design means that the website’s pages reformat themselves according to the screen size on which they are displayed.

But when it comes to SEO, can a responsive web design beat any other mobile web solution. The answer is YES! Let’s see how responsive web design works wonders for your SEO and is also the choicest web layout by Google.

“Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”

Google Loves Responsive Websites

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Since google is The Search Engine you will focus on with your SEO campaign, then it’s wise to know what Google prefers among websites to choose for its SERPs. And Google Recommends that Responsive web design is the ideal solutions to use for web visitors coming from any channel. Furthermore, Google also favors mobile optimized websites more when displaying searches made on a mobile device.

One URL, One Website

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Some webmasters debate on choosing between a mobile specific website and a responsive website. They are concerned that while avoiding retrofitting, mobile specific websites provide two separate URLs for a same website. On the other hand, a Responsive Website which has a lot of content ideally provides a single URL, but requires long scrolling on a small screen.

In SEO perspective DezineGeek believes that it’s easier to work on websites that have single URLs pointing to home page. having more than one URL pointing to a single website, which is the case with mobile specific website, requires you to put equal effort in getting the SE authority for all the URLs.

Rearding long scrolling, DezineGeek suggests that having a mobile first strategy while making a responsive website is the way around to this problem. This is where you design a website for smartphones up to devices with larger screens. Here is our take on mobile first strategy.

Responsive Websites Have Less Bounce Rate

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If you have a desktop only website which is sitting pretty well in search results, you are still prone to get a high bounce rate from mobile and tablet visitors. Since you haven’t paid any particular attention in improving your visibility to mobile visitors, they will find it hard to browse your website on their small screens.  The high bounce rate can become a big problem for your SERPs, Google will interpret this as a sign that your website isn’t offering relevant content which will result in you having a drop in rankings. A high bounce rate may also become a problem for websites that have mobile apps, or mobile specific websites with thin or stripped down content.

A professionally made responsive website will combat this issue by providing all the same content of a desktop in a dynamic and functional way. Without compromising anything, yet reformatting the pages for a screen size in an engaging way- responsive design ensures that the visitors find the information they are looking for and thus, keeps them on the page.

Enhanced User Experience

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A user-friendly website keeps the visitors engaged. It makes it easier for them to find, understand and share the content. Above all other solutions, a responsive design is made with an emphasis on designing for users. If your visitors are using a tablet or smartphone, they will be able to view all the content as easily as a desktop user. This also encourages greater sharing of your content. Say you find something on a website that you want to share with a friend who will view it on their phone. If this website is responsive and has an exceptional design, the content will work just as well on their screen as on yours.

A great user experience is also a big ranking factor. This is also the reason why Google is encouraging developers to embrace responsive web design.

Responsive Website Loads Fast

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Google prefers websites, especially mobile pages to load in one second or less. Hence, a slow website is as good as no website. Now considering that an average mobile page load speed today is over 7 seconds, you need to do better than that. This lapse in page load is due to media queries which redirect users coming from small screens to different URLs. Unlike mobile version pages or adaptive layout, a responsive website design does not redirect users to different URLs. There is just one URL; a smart and only one version of a website that adapts to any device it is being displayed. This significantly reduces the load time of your website.

Now it isn’t exactly shown how much direct impact a slow loading page has on rankings, but google is stressing its importance due to its impact on user experience- and we all know that whatever is good for user experience, is good for Google!

Improves Mobile SERPs

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In addition to Google’s Recommendation to adopt responsive web design for mobile, it also agrees to rank websites optimized for mobile higher in mobile search results.

Furthermore, with analysts hinting that mobile search would overtake desktop search in 2015, it’s a good idea to get an edge over your competition by making a responsive website now.      

Offers Stronger Link Building

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Unlike the mobile version or desktop version of a site, responsive design offers a single URL that works on all devices. Previously when we had separate URLs for a mobile site and Desktop site, it was not possible to get them to rank well at the same time in respective search engines. This was because the links to a mobile site were canonicalized to their desktop counterparts.    

Now with responsive design, the effort you pull to make a URL rank higher in desktop searches will pay in mobile searches as well. With this there is also no dilution in page rank, rather your link building profile becomes stronger for both desktop and mobile at the same time.

Bottom-line

After exploding into the Scene in early 2012, responsive web design has become remarkably different from previous solutions that served to display to the mobile audience. A responsive design does so exceptionally well and without sacrificing anything, rather benefits businesses with increased visibility, usability and performance. This is truly a solution for modern websites that want to appeal to modern users; users who usually navigate the internet using a mobile or tablet, but still want their desktop experience to be incredibly smooth.

Go Responsive to make the most of Mobile and Tablet Traffic- Contact DezineGeek for a Responsive Design.

Responsive Web Design Vs Adaptive layout, Which One Rocks?

The Mobile web has been revolutionized with smartphones, and tablets with their growing popularity are throwing another wrench in to the gears. Considering this, a website of today must perform parallel and with great efficiency on a low resolution smartphone, a medium resolution tablet or a high resolution desktop or laptop.

This is what a responsive or an adaptive web design offers. Both are basically processes that make a website work efficiently on very small screens, very large screens and at any resolution without sacrificing the User interface or experience.

Over the last few years, the design industry has collectively developed a list of common practices for making websites for the mobile web. Many of these practices involve retrofitting websites to perform on high resolution and down to the lower sizes. While some focus on smartphones first and then work up to the larger viewports, scaling the content as needed.  These practices can be categorized as either a responsive web design or an adaptive layout. Starting with the Adaptive layout, lets briefly discuss what these two are and how do they perform.

What Is Adaptive Layout Design?

Before responsive web design went big, adaptive techniques and layout dominated the industry. Although it’s easier to transition a normal website into adaptive layout, but they require more work if you are making a website in adaptive from ground up- even more than a responsive website. This is also the reason why most people choose this route while retrofitting an existing website to make it mobile friendly.

Designing In Adaptive

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Before responsive or adaptive web design became a thing, you simply designed a single layout and developed it. However, in Adaptive layout you design for multiple viewports and then go for development. It’s generally easier to begin designing at low resolution view ports and work your way up.  But if you go reverse, meaning if you start with high-resolution and go down towards low, things can end up a little cluttered. The number of viewports you choose to design for is entirely up to you and the developer, but it’s also sensible if you first formulate a strategy based on where you are getting your visitors from and then decide from those view ports.

Developing In Adaptive

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Developing in adaptive layout is similar to developing a traditional website. You will begin developing the site at low resolution for mobile viewport then you will use media queries to expand the layout for higher resolution viewports.

Keep in mind that the adaptive layout jumps if you decide to test it just by resizing your browser window. This is because you are only targeting multiple common viewpoint resolutions and not all the independent common viewports-which is also much more of a hassle if not required.

What Is Responsive Web Design?

As of today, responsive web design and development is a catch all term and the most commonly used approach for making a website to work on all resolutions. This is because in responsive web design there is technically less work and maintenance as you only have one layout. It can also be more customized for a website, and this is the key feature. Responsive web design also includes fluid layouts which are amplified by media queries at either low or very high resolutions. 

Designing In Responsive

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Adaptive design lets you have a simple guide to follow while responsive design isn’t so simple. Many designers argue that designing in the browser is the best way to go about responsive. Some even suggest designing & developing at the same time. As in responsive you have to take all the viewports into consideration, there is more work involved on the design side. It is also an ideal practice to keep the viewports in mind, but not the design of any particular one. We also suggest that you should try to work on a middle ground by focusing on mid resolution and keeping in mind that the layout should be adjusted for lower & higher resolution later.

You would also need to keep in mind your existing user analytics and devise a design strategy in according to that.

Developing In Responsive

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This is where the real fun begins. Once you have designed the layout of your website, you will use the media queries to make it responsive. However, here you will not be defining set viewports; instead you will manually resize your browser until you see breakage. This is when you will set your breakpoint width and add a media query to fix design breakage and continue. The ideal way of doing is from a high resolution device so that you can see and test all viewports. Once you have worked for both low and high resolution, move on to final testing.

Responsive Vs Adaptive

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If the agenda is to perform exceptionally well on all the devices and screen resolutions, then Responsive web design and development is by far the best choice to make. But in some cases especially for complex web apps an adaptive layout can serve visitors better. That being said, there are some businesses that choose the concoction of both the solutions while inclining majorly towards responsive web design. This is because the idea is to have a rock solid display and experience across all mediums which is made relatively possible and budget friendly due to the technologically advanced responsive layout. Plus, most of successful startups of today, suggest that their key to convert on all the platforms is because of a well styled responsive website design and creativity which transforms the experience even more.

It is also worth mentioning that if you still have audience in IE6-8 and you are having problems serving there, you can make things work with polyfill CSS3 Media Queries. If you need inspiration regarding adaptive or responsive designs, you may want to have a look at Mediaqueri.es.

Need a website that looks great and brings customers from all screen sizes, Contact us for a responsive web design. Quotations starting from $400.