Tag Archives: startup website

Responsive Web Design Vs Adaptive layout, Which One Rocks?

The Mobile web has been revolutionized with smartphones, and tablets with their growing popularity are throwing another wrench in to the gears. Considering this, a website of today must perform parallel and with great efficiency on a low resolution smartphone, a medium resolution tablet or a high resolution desktop or laptop.

This is what a responsive or an adaptive web design offers. Both are basically processes that make a website work efficiently on very small screens, very large screens and at any resolution without sacrificing the User interface or experience.

Over the last few years, the design industry has collectively developed a list of common practices for making websites for the mobile web. Many of these practices involve retrofitting websites to perform on high resolution and down to the lower sizes. While some focus on smartphones first and then work up to the larger viewports, scaling the content as needed.  These practices can be categorized as either a responsive web design or an adaptive layout. Starting with the Adaptive layout, lets briefly discuss what these two are and how do they perform.

What Is Adaptive Layout Design?

Before responsive web design went big, adaptive techniques and layout dominated the industry. Although it’s easier to transition a normal website into adaptive layout, but they require more work if you are making a website in adaptive from ground up- even more than a responsive website. This is also the reason why most people choose this route while retrofitting an existing website to make it mobile friendly.

Designing In Adaptive


Before responsive or adaptive web design became a thing, you simply designed a single layout and developed it. However, in Adaptive layout you design for multiple viewports and then go for development. It’s generally easier to begin designing at low resolution view ports and work your way up.  But if you go reverse, meaning if you start with high-resolution and go down towards low, things can end up a little cluttered. The number of viewports you choose to design for is entirely up to you and the developer, but it’s also sensible if you first formulate a strategy based on where you are getting your visitors from and then decide from those view ports.

Developing In Adaptive


Developing in adaptive layout is similar to developing a traditional website. You will begin developing the site at low resolution for mobile viewport then you will use media queries to expand the layout for higher resolution viewports.

Keep in mind that the adaptive layout jumps if you decide to test it just by resizing your browser window. This is because you are only targeting multiple common viewpoint resolutions and not all the independent common viewports-which is also much more of a hassle if not required.

What Is Responsive Web Design?

As of today, responsive web design and development is a catch all term and the most commonly used approach for making a website to work on all resolutions. This is because in responsive web design there is technically less work and maintenance as you only have one layout. It can also be more customized for a website, and this is the key feature. Responsive web design also includes fluid layouts which are amplified by media queries at either low or very high resolutions. 

Designing In Responsive


Adaptive design lets you have a simple guide to follow while responsive design isn’t so simple. Many designers argue that designing in the browser is the best way to go about responsive. Some even suggest designing & developing at the same time. As in responsive you have to take all the viewports into consideration, there is more work involved on the design side. It is also an ideal practice to keep the viewports in mind, but not the design of any particular one. We also suggest that you should try to work on a middle ground by focusing on mid resolution and keeping in mind that the layout should be adjusted for lower & higher resolution later.

You would also need to keep in mind your existing user analytics and devise a design strategy in according to that.

Developing In Responsive


This is where the real fun begins. Once you have designed the layout of your website, you will use the media queries to make it responsive. However, here you will not be defining set viewports; instead you will manually resize your browser until you see breakage. This is when you will set your breakpoint width and add a media query to fix design breakage and continue. The ideal way of doing is from a high resolution device so that you can see and test all viewports. Once you have worked for both low and high resolution, move on to final testing.

Responsive Vs Adaptive


If the agenda is to perform exceptionally well on all the devices and screen resolutions, then Responsive web design and development is by far the best choice to make. But in some cases especially for complex web apps an adaptive layout can serve visitors better. That being said, there are some businesses that choose the concoction of both the solutions while inclining majorly towards responsive web design. This is because the idea is to have a rock solid display and experience across all mediums which is made relatively possible and budget friendly due to the technologically advanced responsive layout. Plus, most of successful startups of today, suggest that their key to convert on all the platforms is because of a well styled responsive website design and creativity which transforms the experience even more.

It is also worth mentioning that if you still have audience in IE6-8 and you are having problems serving there, you can make things work with polyfill CSS3 Media Queries. If you need inspiration regarding adaptive or responsive designs, you may want to have a look at Mediaqueri.es.

Need a website that looks great and brings customers from all screen sizes, Contact us for a responsive web design. Quotations starting from $400.

4 Essential Elements For An Appealing Startup Website

You’ve done your homework and built a start-up from scratch. You are finally ready to take your inventory in line and make sales. But, there is just one more thing left to tackle: building a strong & appealing website.

You might have a great inspiration or tons of ideas to begin with, but unless you put in the right elements that reflect your niche and appeal to the right audience, your website will sink.

Dezine Geek believes that there are 4 essential elements for building a powerful and compelling startup website. So starting with the first, here is the knowledge that you won’t want to forget.

Understand & Focus On Your Website’s Function


 What is your website for, do you want to inform your customers, encourage them to try your services, or sell your products.

If your websites is for distributing information and you want a click & go solution, consider using WordPress or a similar open source CMS like Drupal. If your website involves selling products online, you will need a solution especially designed for ecommerce such as Magento, OScommerce, Shopify, OpenCart or WooCommerce.

Because of WordPress’s high usability and less sophistication, some startups even customize WordPress to not only handle content distribution but also the product buying process.

But you can only craft such a website if you have an early understanding of your aims and the function of your website. Once you do, be sure to focus on it to the core so that you don’t have to crowbar in it afterwards.

Market Your Brand Not Just Your Offerings


Your company brand is not signified only by the logo sitting at the corner of your homepage, and if you are limiting it to that only then you are missing out on a great tool to enhance your startup.

You should know that brand awareness is the key to any business’s success; hence it should be communicated and marketed consistently through your website. You must tie your brand to each element of your website, from your images to your color scheme to your content. No matter, if there are other businesses dealing in the same products as you, this practice will allow your customers to identify you, differentiate you and appreciate you as a brand. And perhaps most importantly, they will remember your business long after they have viewed your website.

Simply put, incorporating your brand in every aspect of your website will skyrocket your website’s power and effectiveness.

Design For Mobile Internet Users


 A large percentage of the internet users come from the mobile market. There number is growing in such a pace that soon there will be little to no desktop users left. Hence, it is important that you should improvise your target market in the same way.

Businesses belonging to any niche are now commonly adapting and exploring the mobile first strategy. Apps are good, but Dezine Geek believes that having a responsive design which automatically fits a website onto a standard device frame is crucial for your startup while capturing mobile audience.

Understand The Art Of Detailing & Sweat The Small Stuff


 If you think that with a basic design template and tossing a few graphics or little content in your free time, you can drive your startup to success- then you Sir, will get to nowhere but failure. 

Each and every aspect of your website, even the smallest detail, right down to every letter, every word, and every line should be relevant & engaging. Furthermore, as mentioned above, your images and color schemes should not only be attractive, but also tie into your brand.  Same involves for your call to actions which must be appealing and straightforward.



Unless you are an expert or making startup websites every next day, you cannot DIY your website and hope that it all will be a success. The elements of your website are not going to magically come together, you need craftsmanship and professionals who will understand your vision and tie it to the elements seamlessly.

With the help of aforementioned points, their proper planning, strategic implementation and the marriage of all the right elements you will have a powerful startup website. But once that is achieved, you must test every detail to ensure that it correlated with your business model and goals- only then, your website will be as appealing and ambitious as your startup idea.