Tag Archives: ux

5 Simple Tips to Turn Your Ecommerce Website Efficient & Friendly – Part 2

In our previous post for ecommerce websites we narrated some easy tweaks that can literally give a face lift to your website towards better UX and increased revenue.

As part 2 to our old post, here are a few more tips to freshen up the feel of your ecommercewebsite.

1. Allow buying without the need to register

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As mentioned previously, one thing that online shoppers hate the most is being bored by tedious sign-up processes and lengthy forms before they actually make a purchase. Evangelize your ecommerce website developers to make your purchase forms to the point and as miniature as possible.

Also Consider, what if you allow a guest user to checkout products first and then afterwards ask them if they want to sign up, to make their next purchase a lot easier. This method has been known to increase the sales of an ecommerce website by 50 percent.

2. Picturize more & go easy on the text

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Remember, as the saying goes “a picture is worth a thousand words”, you need to implement this in your ecommerce website as well. So use photos and Infographics for your products and go easy on the text. (This is one important point to note for your ecommerce website designer).

Some user experience studies suggest that online customers read less, they scan more. As its 25% harder to read stuff on the web due to varied reasons, incorporate the following guidelines for optimum user experience.

  • Headlines should be of maximum 8 words.
  • Limit to 9-12 words per line (as people don’t like to read across the entire screen).
  • Keep your sentences short with max 15-20 words.
  • Keep summaries under 30 words and paragraphs to 40-60 words.      

In this way you will be able to produce compelling product description alongside your inventory.

3. Suggest related Items

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Image credits Reebok

Have you seen the way Amazon.com suggests a buyer items like batteries, peripheral products and accessories if he/she is buying a laptop? This is what your ecommerce website should take on too.
Suggesting related items helps customers save time and also allows you to increase customer retention and revenue from your ecommerce website. 

4. Make payment processing easy & secure

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Whether you employ a Merchant Account, PayPal Account or Cash on Delivery payment system, your customers need to know that your online business is a reputable site and its features will not only protect their assets but also their privacy.

As No ecommerce website is complete, without a proper content management and credential security system, you can build up customer trust by getting a trust certificate like Hacker safe or VeriSign and an updated SSL certificate.

5. Market your website to the World  

Now that you have efficiently built an ecommerce website, you next most important job is to make effort to promote & market your web store. New customers wouldn’t just come if you wait around in a new website, you would have to start online marketing campaigns, increase your reach, thwart competition, keep in touch with existing customer and engage them through news feeds, promotions and newsletter,  Exchange links from website’s that complement yours and optimize your website’s content on various search engines.

5 Simple Tips to Turn Your Ecommerce Website Efficient & Friendly – Part 1

Having an ecommerce website is a very competitive business because your rivals are just a click away. Hence if a customer doesn’t like the way your ecommerce website feels like, he or she will simply go & buy the products from your rival’s website.

In the World of ecommerce, it doesn’t matter if your prices are cheap, or your products totally from off the planet- If your customers are always confused while navigating your website, they are unlikely to reach your pre-set targets i.e.,  See the “Thank- you-for-Buying-from-us” Page !

If you want to make your ecommerce website gain more attention from your customers, it is imperative that you make sure your website’s functionality is great and it is very customer friendly. Such parameters also known as User Experience (UX) can only be achieved when you don’t only have a commendable ecommerce website design but also its seamless development. This is the foremost responsibility of your ecommerce website development and designing team.

Regardless of how you take charge on your ecommerce website developers, here are some tips from ecommerce website design & development perspective that will let you have a more user-friendly website as well as make the buying process as easy and quick as possible.


1. Categorize Your Inventory

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Online businesses that categorize their Products and service and make them easy to find reap rewards in not one, but two ways: Online customers covert more and you experience greater overall satisfaction for your ecommerce website. You should think like a customer and consider offering your products that make logical sense together. For example; try up selling and  cross selling opportunities- if you sell paintings and frames, figure out a way to showcase frames that would best complement the paintings as well. For a line of products that have varied prices, display you products in a way that progression from least expensive to the most expensive is shown.

In this way, customers are more likely to purchase expensive items if they are presented as options. 


2.  Integrate Search Function

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Make your ecommerce website developers integrate the Search functionality “Big & Bold” on your website. In this way, customers would know for sure that they can explore and Search your catalog for their desired item- and it would make their shopping experience more satisfying than frustrating.

This step is highly recommended for Ecommerce websites that sell a wide variety of items. Furthermore, if the search functionality on your website is added with category refinement, it would allow buyers to find their required items even more quickly.


3. Keep It Simple

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It has been observed that overly complicated navigation and too many pages are biggest reasons for customers to not complete the online buyout process or abandon the shopping cart.  Successful Ecommerce websites always have a simplified checkout process with very little pages in between. Also, try displaying clear pricing, shipping information, return policies and access to customer service up front. Putting the phone number of your physical store in a visible place is also a good idea.

Experts suggest that customers feel more confident while shopping online when they know that you are just a phone call away if they have any problem.


4. Incorporate Breadcrumb Navigation

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While placing orders, customers would want to know where they stand in the whole purchasing process and how many more steps have to go. Without the breadcrumb navigation functionality, online customers can easily become bored to think that your checkout process takes forever and they may abandon their purchase even if they are halfway through.

Moreover, breadcrumb navigation also allows customers to easily go back and forth the checkout procedures and edit any mistake, rather than start over from step 1.


5. Modify Sign-Up Buttons & Call To Actions

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Try to avoid lengthy signup forms that would take ages for a customer to actually register to your ecommerce website. In fact, for just registration, you simply don’t need the address, phone numbers and work history of a customer. A single email address and password should suffice the need of registration. This being said, never underestimate the power of Call to Action buttons as they extremely help in improving your ecommerce website’s usability and building higher conversions.

Try to make your ecommerce website designers consider what button size, font, color and positioning would make your Call to action or sign-up button stand out from your website’s background.


There you have it! Some easy tweaks that can make your ecommerce website increasingly friendly with great user experience. However, our job here in not done!! Stay tuned for 5 more tips to turn up the user experience of an ecommerce website. 

Read Part 2 of 5 Simple Tips to Turn Your Ecommerce Website Efficient & Friendly